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Social media is no longer just a place to connect and socialize with friends and family, it has become a platform where businesses promote and market their products and services. Data indicates that there are billions of consumers on social media, which makes it an excellent platform for content promotion and brand exposure. According to Viral Lyft, as of 2024, there are 5.04 billion active social media users today, which is over half of the global population! If you’re unsure of what content to post or you simply don’t have the time to research what’s on trend right now, our newly launched Brand Stories package will solve all your worries. But first, here are a few important things you need to know when it comes to the social media game.

Connecting with the targeted audience

First and foremost, one of the greatest advantages of social media is its ability to facilitate direct communication between businesses and their audience. The advances of algorithms have made it easy for businesses and users to find one another just by knowing the right keyword to insert. However, your posts can still be scrolled past if it doesn’t connect well to the audience; create content that are engaging or value-adding or even something that makes them laugh. You can always review the reach and engagement of each post to determine the effectiveness. These key notes are important to make sure your posts are compelling enough to entice users to know more about your services/products, leading to increased conversions and sales.

Building brand awareness

To attract a larger consumer base, you must create brand awareness. This can be done by posting creative and visually appealing content regularly. One of the simplest ways is to follow what’s on trend. Spend a portion of your day scrolling through Instagram, watching Reels and analyzing the content that’s already out there. Once you have made people aware of your brand, you’ll notice your targeted audience engaging with your brand and content more often. With continuous effort, your social media following will grow. It’s also important to engage with your customers and other businesses through commenting and reposting as it helps in making your brand seen among different audiences while creating a sense of community.

Showcasing your personality and expertise

Audiences now want to know the people behind the brand. Most consumers often make their decision by weighing in how they feel and how much of trust they have in the nature of the business. It’s no longer just about selling, it’s about showcasing who you are and what’s your story. Through captivating content, you can carve a distinct identity in a crowded marketplace, leaving a lasting impression on potential customers and connect with them on a personal level. 

Knowing your competition

You need to be mindful of who and what are your competitors up to. Social media is a great platform to observe market trends, just by some tapping and scrolling through different profiles. Find out what you need to do to stand out from the sea of fishes, find out what works, what doesn’t. Learn from your competitors, but be careful not to copy. The real-time nature of social media offers an unrivaled opportunity to observe and analyze competitor strategies.

Social media is an amazing (and free!) opportunity for all businesses of different industries and parts of the world to take advantage of to grow their business. It may seem daunting to jump in at first, but the reward of doing so will outweigh the initial confusion. If you’re a business that would like to be part of the social media game but unsure where to start, please don’t be hesitant to schedule a conversation with us or check out our exciting Brand Stories package that will cover everything you need for the upcoming year.