Photography is often misunderstood as an easy task. You just need someone to stand there, hold a camera, and snap a good photo of you – right? Not quite. There is so much planning that goes on behind the scenes to get the perfect shot for our clients. In the video below, we talk about how lighting is used to create different kinds of corporate headshots and professional profile photos. A good photographer will know how to ask you “What kind of look do you have in mind for your images?” because knowing this will help photographers like us, know exactly what to do with lighting in order to achieve what you need.

Watch the video below to see how different lighting set ups can produce different outcomes of a professional headshot.

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If you’re reading this on behalf of your company, here’s a FREE resource that you might also find useful. Click on the button below to download our free eBook. It has more details about lighting and also includes more secrets to how we achieve great brand and lifestyle images and videos for our clients. So the next time you work with a photographer or a production team, you’ll be able to better communicate your vision for your brand and work with them to achieve what you need.