Did you know that “88% of Internet users spend more time on websites and web pages that feature video content?” (Source: SocialMediaToday, 2019)
If you haven’t already started to think about your marketing content from this perspective, you definitely should! Here’s another statistic that you shouldn’t ignore: “80% of video marketers claim that video has directly increased sales.” (Source: Wyzowl, 2020) The pandemic has definitely influenced the way consumers have absorbed content, and we spend more hours on YouTube, Facebook or Instagram watching videos nowadays. So, what kind of videos should you be investing in? Here are some examples for you to consider:
1. Corporate Videos
Corporate videos give your potential clients a good overview of your company, usually featuring a brief history of the company, the values and beliefs that drive the company forward, unique selling points, and a list of services that are offered. Typically narrated by a third-person voiceover, these videos reflect the company’s authority in a particular industry. Most corporate videos range from 3-4 minutes in duration.
2. Personal Brand Videos
If you need to boost your personal visibility, it’s a good idea to create a personal brand video that shares the founder’s story, the why behind what you do, and how you help your clients through the service or products you sell. These videos are meant to connect the hearts of your clients to you, as the founder. So the video is told from a first-person perspective and is usually less than 2 minutes in duration.
3. Testimonial Videos
Testimonial videos are social proof that show your potential clients what you can do excellently. These videos add trust and credibility to any business, as potential clients usually consider the experiences of others before making a decision to purchase. You can consider combining the testimonials of a few clients into one video, or creating a special feature for only one client.
4. Explainer Videos
These videos usually explain a concept to the consumer; they are informational in nature and explain more about a product or service. “An overwhelming majority of people (96%) report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase.” (Source: HubSpot, 2021). Explainer videos are an excellent way to turn a difficult subject into a more manageable one.
5. Educational Videos
Educational videos offer real value to the audience that they can apply to their personal lives. It’s a great way to establish brand authority in your industry. These kinds of videos can be bite-sized (less than 3 minutes in duration) or created as a series of videos (8-10 minute videos x 5, for example).
6. Public service announcement (PSA) videos
Social issues are usually brought to the forefront with the creation of PSA videos. Designed to tug at hearts, these videos create a positive image in the hearts and minds of your audience.
Contact us if you would like to create a video for your business today. Our team is skilled at scriptwriting, producing, filming and editing video content, just like the examples shown in this article.
