Creating a strong visual brand identity is often at the bottom of a long list of tasks in running a business, but whether you’re a business owner or an entrepreneur, visual branding should always be the priority. Building a brand takes time, effort, and, yes, money. Think of it as an investment. As quoted by Steve Forbes, “Your brand is the single most important investment you can make in your business.” Even the biggest brands in the world would vouch for the fact that a good visual brand can turn curious shoppers into long-term loyal customers. Now let’s dive right into the 5 reasons you need to create a visual brand video.
1. Give your brand a personality
Merely selling your product/services without some sort of visual or online presence just doesn’t work anymore. People want to approach brands that they are fond of, and that could be because of their pleasant visual brand representation. So invite people into your world through a video using visuals, music, yourself, and your voice. Showcase your unique personality, who you are, and what you can offer. Don’t be afraid to tell your story, and most importantly, believe in what you can offer your clients.
2. Attract the right clients
With the way algorithms work these days, it’s fairly easy for your brand to reach a large number of people, but that doesn’t mean they’d be interested in you. If you’ve spent a lot of money on online paid advertising but haven’t seen any results, it’s because you’re reaching the wrong people. This is why it’s important to have a clear personal brand. Only then, will you attract the right clients. When you have a good visual brand that reflects your personality and values, it makes you relatable to your target market and influences your business growth.
3. Emotionally connect with your audience
When our clients approach us to create their personal brand video and photos, we usually ask a series of questions to help us understand the heart of the brand. This is a crucial step to ensure there’s an emotional connection. Connection happens both ways: with your audience and with yourself. You need to feel connected to who you are and decide how you want to display yourself for others to see. Your brand has the ability to connect with people, stir emotions, and transport them to a different place.
4. Build customer’s trust and loyalty
A good visual brand builds credibility, deeper connections, and trust within your potential audience. By presenting your brand in a clear and cohesive manner, you are making sure your clients can trust you to have an impact on their lives. Most importantly, it assures your customers that you prioritize your relationships over sales — something that is of high value.
5. Stand out from the rest
Picture this scenario: a room full of people, and in the center, you see a group of people with charming personalities having the best time chatting and laughing, and somehow there is this glow on them. Their magnetic presence instantly draws you in and entices you. Even after you’ve left the room, you’re still thinking about them. Now that’s the kind of personality and impact that you need to aim for with your brand or yourself.
If you’ve wondered how you can set yourself apart from your competitors, that’s a sign to schedule a call with us to discuss your Visual Brand video. If you need assistance in creating photos that represent your brand, we can help you too.
