What Stories for Business Can Do for You and Your Company.
In this digital age, many consumers turn to the internet to search for the products and services that they require. In order for businesses to remain relevant, having a simple online presence (i.e. a website) is no longer sufficient. Businesses now need to continuously engage with their customers. What better way to do this than through having professionals tell your company’s story through visuals? After all, we are all more likely to be attracted to images than boring texts.
Here are some ways Stories for Business can help you upgrade your brand through professional photography.
1. Headshots and team photos
As mentioned above, viewers today no longer favour generic websites. People form connections better when they can put a face to the name, so using photos and videos of your actual team, office and business gives potential customers a chance to form a connection with you, before they’ve even committed to purchase from your business.
In addition to traditional headshots, we can do a variety of lifestyle images including group photos that may be utilised for many things, such as updating your company’s website, creating material for social media, or even producing something formal like an annual report.
2. Personal brand images
For entrepreneurs or business owners, professional photos not only help establish the credibility of your company, it can help you communicate your personal brand’s message. As an entrepreneur, your content on social media, website, and other marketing materials will be the first impression a potential customer has of you and your company.
In just a one or two hour session, we can work with you to develop a variety of brand images that will help you tell your narrative and produce material that can be used for a long period of time.
3. Corporate brand photography
As a business, your company’s personality can be shown through photography. Are you corporate, casual, creative? Corporate brand photography may help create the tone for the entire firm regardless of what this personality is.
Rather than resorting to stock images, authentic photos that showcase real people behind the business or even your office environment can help increase credibility of your brand and let you stand out from your competitors.
Corporate brand photography not only elevates the company with the general public, it may also benefit the company internally by fostering a feeling of identity or even help with recruitment (if you have a cool office, why not show it off?)
4. Videography
If you want to take it a step further, why not think about creating a corporate video to describe your business, its principles, and what it does? If you’re an entrepreneur, you can check out our Visual Brand Kit for entrepreneurs and small companies here. If you’re a company, come speak to us and we can customize something to meet your needs.
Besides the above, some of the offerings include interior photography, product photography, brand content packages and more. Drop us a line, we’ll be happy to discuss how we can help your company reach new heights.
