In today’s fast-paced world of business, your personal brand is your story. It defines how people perceive you, your values, and what you stand for. Whether you’re an entrepreneur, a job seeker, or a content creator, a strong personal brand helps you stand out and connect with your audience on a deeper level.
One of the best ways to showcase your brand is through a 90-second personal brand video and at Stories, we call it the Visual Brand Kit (VBK). But before you hit record, let’s break down the steps to build an effective brand video and the key elements you should focus on.
Define Your Personal Brand
Before you start creating your video, you need to have a clear understanding of who you are and what you offer. Ask yourself:
Who are you? Define your core identity, expertise, and values. What drives you?
What do you do? Highlight your profession, skills, or business in a way that showcases your strengths.
Who do you help? Identify your target audience, whether they are clients, employers, or followers.
What makes you unique? Find your unique value proposition. What sets you apart from others in your field?
Taking time to define these aspects will help you craft a video that resonates with your audience and effectively communicates your message.
Keep It Short, Engaging, and Focused
Your video should be short, impactful, and engaging. A viewer’s attention span is limited and thanks to TikTok, it’s getting even shorter. You need to capture their interest within the first few seconds and maintain it until the end. So keep it under 2 minutes, in this case, 90 seconds is ideal. Remember, to keep your script short and to the point as every second counts. So leave out unnecessary details and stick to the key points you want to convey.
How do you get your message across in an engaging way to your audience? Well, using an engaging tone and speaking naturally with confidence is one way for sure. But you could also explore the use of text on the screen. This enables more information across to your viewers and they get to digest it all in a short amount of time.
A well-structured and concise script ensures you deliver a compelling narrative without losing your audience’s interest.
Craft Your Story
Now that you have some key points, what should you do next? Think about how to approach your video’s introduction because, let’s face it, we would not want to bore people and turn them off within the first few seconds of your video.
1. Open with a Hook
Start with an engaging hook that introduces who you are and what you do in a compelling way. Your opening should grab attention immediately and set the tone for the rest of the video.
Example: “Hi, I’m [Your Name], a passionate [Your Profession] who helps [Target Audience] achieve [Solution/Goal]. With over [X years] of experience, I specialise in [Key Expertise].”
2) Middle: Your story and unique value
The middle of your video should highlight your expertise, your journey, and the impact you create. Here’s what to include:
A brief story or anecdote that illustrates your skills and experience.
A problem you noticed in your industry or audience’s struggles.
Your unique solution and how it benefits others.
Example: “After working with [Companies/Clients], I realized the biggest challenge people face is [Pain Point]. That’s why I developed [Your Solution], which has helped [X number] of people achieve [Result].”
3) Closing: Call to Action
End with a strong call to action (CTA) that tells viewers what to do next. Whether it’s following you on social media, visiting your website, or booking a call, make it clear and compelling. Your CTA should encourage engagement and make it easy for viewers to take the next step.
Example: If you’re looking for [Value Proposition], let’s connect! Visit [Website/Social Media] to learn more.”
Avoid Big Words
Don’t use big words that can come off sounding like jargon to your audience. Instead, remember to simplify your language to more everyday words that’s easier for the audience to understand and relate to. Not only that. but use language that makes you feel comfortable and confident as well.
Use Visuals Strategically
Incorporate text overlays, relevant clips or photos and graphics to help enhance your message. This can help to drill down your key points in your video script to your audiences. You might even want to consider adding subtitles as an extra visual tool which in turn can be helpful to your audience if they are watching your video in a noisy, crowded train for example.
Presentation Matters
A great script is just one part of a successful brand video. How you present yourself visually matters too! Dress appropriately by choosing an outfit that aligns with your brand and industry. Ensure you have good lighting and a clean background or an appropriate setting to film your video.
At the end of the day, you know your brand best, and in most cases, you are the story behind the brand. In fact, your personal brand video is the first impression that people get when they look at your website or social media pages, so make it count! A well-crafted brand video can boost your credibility, attract new business opportunities, and showcase your expertise in an engaging and memorable way.
If you need expert guidance, Stories for Business can help you craft the perfect brand video or corporate video. Reach out to us today to get started!
