Many clients assume that all event video coverage is the same. But in fact, there are many different types of events and ways to approach your videos. Events are important for any organisation because they help shape the culture, build relationships, and communicate the company’s direction. They bring people together, give them chances to celebrate, and often mark the important events that shape a company’s journey. But after the event is over, the hard part is keeping the impact going. This is when video coverage of an event becomes more than just a record; it becomes a long-term asset that adds value to the experience
At Stories for Business, we believe that every event tells a different story. No two events are the same, and as such the approach to video coverage will be different. Here, we take a look at five different types of event coverage below and talk about how each one lets you tell a different story.
Annual Dinner or Celebration
Annual dinners and celebration nights are usually the most exciting and emotional events on a company’s calendar. These events are meant to honour accomplishments, thank employees, and strengthen the company’s culture, which is what keeps the business together. Celebration nights are different from more structured corporate events because they are full of natural interactions like laughter, applause, surprises, and heartfelt moments that happen on their own. Because of this, videos of celebration events focus a lot on getting candid shots that show the organization’s human side.
The tone of these videos is usually warm and positive. They use a mix of speeches, reactions, and candid footage to tell a story that honours the people who work for the brand. These videos are important cultural assets for businesses. You can use them for internal communication, hiring, building your brand as an employer, or just as a record of important events in the life of your business. This category is different because it focuses on the company’s culture and its staff’s emotion and authenticity, which can’t be staged or recreated.
Team Building Events
Team building events are full of energy and activities, and they can be conducted indoors or happen in more exciting places, like outside or on an obstacle course The goal of these events is to get people to work together, solve problems, and celebrate their successes. From a video point of view, teambuilding events stand out because they are full of energy and movement. Participants are always interacting, working together on challenges, and showing how they can work together in a way that is both raw and visually interesting.
Teambuilding videos are different from annual dinners in that they don’t focus on formal speeches. Instead, they show people reacting in real time, like giving high fives, huddling together, having strategic talks, or laughing at unexpected times. These videos are great for boosting morale inside the company and showing how committed the company is to working together and building relationships. They also let potential employees see what it’s really like to work as a team at the company.
Training, Conferences or Roundtable Discussions
Conferences and training events are very different from corporate events that are more social or action-based. Insights, industry knowledge, and thought leadership are what make these events happen. Speakers, presentations, and important conversations are in the spotlight throughout the event. Video coverage is required to concentrate on clarity, structure, and accuracy because the event’s value is in the content.
In event videos like this, every angle is recorded clearly, from the speaker on stage to the audience’s reactions, usually using two to three cameras. Good audio is very important because the content is often used again for marketing materials, training modules, or learning within the company. Conference videos are usually more organised and polished than celebration or team-building videos. They are often split up into highlight reels, keynote summaries, panel discussions, and testimonial interviews. What makes this type of event special is that it lasts a long time. The content captured can be useful for months or even years, helping people share knowledge and build their brand.
Launch Event
People look forward to and are excited about launch events. These events are meant to make a lasting impression that marks the start of something new, whether it’s a new product, service, or brand initiative. They often have dramatic lighting, digital displays, reveal sequences, and a guest list that might include media, partners, and important people.
Video coverage of launch events tries to keep this momentum going. The setup, the branding, the arrival of guests, and the big reveal all add to the story like a movie. Launch events are more about emotional impact than structure and clarity, which are more important at conferences. People often use the final video clip for marketing campaigns, to get more attention for PR, as teasers on social media, and to promote future launches. Launch coverage is different because it focuses on spectacle, brand energy, and stories that get people excited about the company’s next big step.
Expo Event Coverage
Video coverage of expo events are filled with large crowds and bustling booths. They happen in big event halls where many brands are trying to get people’s attention, and people move quickly from booth to booth. An expo video tells the story of how the brand presents itself, interacts with customers, and stands out in a crowded field.
Because things are always moving, the coverage here includes walkthrough-style filming that shows off the design of the booths, how the staff interacts with visitors, and how the products are demonstrated. Customer interviews are especially useful because they show interest and engagement right away. Expo videos focus less on speeches and formalities and more on activity, atmosphere, and brand presence than videos of other types of events. These kinds of videos are a great way to market future trade shows, position your business in the industry, and reach out to potential customers.
If you would like to know more about event video coverage for your upcoming event or how our video production team can help you, just drop us a message.
