Corporate group photos are a great way to enhance your company’s brand image as well as showcase your team’s personality and culture.
A well-thought out photoshoot can help improve brand recognition and establish a consistent visual representation across several marketing channels by helping to align the company’s values, mission, and target audience. A professional photoshoot of your employees also add a personal touch and showcases a more human side of the company.
Depending on the objective of the session, here are some different styles of team photos that you can consider for your next professional photoshoot.
Formal / Professional
Formal team images are the most conventional kind and are typically used for company websites, Linkedin profiles, annual reports, and official promotional materials. Although a backdrop is typically used for the picture session in this style of photoshoot, it can also be done in a business setting, such as in front of your workspace or with your logo displayed.
If you decide on a backdrop, the backdrop can be edited with different colours or if the group size is too large, we may consider stitching together photos instead.
Casual / Candid
If you’re planning to use the photos for marketing purposes or social media, you can consider a casual shoot for more dynamic photos. Team photos in this style can be posed more creatively and can showcase natural interactions between team members by creating a more laid-back atmosphere. The shoot can also include candid poses and a fun vibe to showcase the team’s personality.
Corporate Lifestyle Photography
While the first two styles focuses more on posed shoots, corporate lifestyle photography captures authentic, behind-the-scenes moments of people in the office environment. The primary objective here is to showcase a company’s culture and values to ultimately build trust, connect with audiences, and strengthen brand identity.
Instead of posed, formal shots, this type of photoshoot will feature candid interactions like employee engagement sessions, workplace interaction meetings, and team collaborations to create authentic visuals that ties in to the company’s brand identity.
Branding Photography
Taking it one step further, a corporate branding photoshoot is a highly detailed pre-planned session that focuses on visual components that convey the business’s distinct aesthetic, message, and overall brand identity.
Everything from brand colours, personas, audience to be reached and type of visuals to be created are taken into consideration. While real employees may be used in the shoot, branding photography may also consider hiring professional talents. The goal is to create high-quality images with consistent branding for a unified and polished look.
If you’re looking to start creating your team photos today, drop us a message and we will be happy to advise you on the style that most suits your needs.
